One ?f th? things th?t define humanity ?? th? rule ?f reciprocity. Y?? m?ght h??? never th??ght ?f ?t, b?t fact ?? th?t ?ll relationships ? personal ?r business ? ?r? based ?n th?? rule! In fact, ?ll aspects ?f ??r lives ?r? based ?n reciprocity. W? give t? receive ?nd w? receive t? give.
It ?? n?t ?n ??r human nature t? n?t return th? favors w? h??? b??n given. S?? ???r plane arrived late ?nd ??? missed a train home. Y?? call ???r friend (even though ?t?s th? middle ?f th? night) t? q???t??n t? pick ??? up. Of course, being ???r friend, th? person w?ll come g?t ??? fr?m th? airport. Even though th?? ?? a friendly gesture ?nd ???r friend w?ll n?t necessarily feel th?t ??? owe h?m something, ??? w?ll b? th? one t? feel th?t ??? h??? t? pay back w?th a nice gesture ?nd ??? w?ll m??t l?k?l? ??th?r invite ???r friend f?r a dinner ?r d? something ?f th? kind.
Business owners wh? know h?w th? rule ?f reciprocity works h??? b??n using ?t very successfully t? grow th??r profits. If ??? sell cheese, ??? ??n double ???r sales b? offering customers free samples th?t ?r? l?rg?r th?n th? usual supermarket ones. People ?r? more l?k?l? t? sign up f?r ???r site?s membership ?f ??? ?l??? forward th?m free stuff first.
Th? rule ?f reciprocity ?? vital ?n internet marketing.
Th?r? ?r? various ways t? ??? th? rule ?f reciprocity t? ???r benefit. Couple ?f th? examples ?r?:
1. Pl??? forward free stuff! Th??? m?ght b? reports, videos, series ?f emails, etc. Th? m??t vital thing ?? th?t ?ll th? free stuff h?? t? contain a very ????ll?nt value. If ??? want ???r list t? b?? wild sheep sweaters fr?m ???, ??? won?t ?l??? forward th?m a free cotton rag first, ?t w?ll probably b? something small, b?t fr?m th? best quality wool.
2. Give free advise! Sharing ???r knowledge ?? th? best thing ??? ??n d? f?r ???r prospects. Th?? w?ll feel nearly obliged t? g?t ?nt? a business relationship w?th ??? (b?? fr?m ???) ?f th?? q???t??n ??? f?r h?l? ?nd ??? give th?m a top advise!
3. Share knowledge! If ??? ?r? ?nt? Social Media Marketing, g? t? internet marketing forums ?n Facebook, see wh?t people ?r? discussing ?nd share ???r knowledge, ?l??? forward ???r expertise.
One thing ??? ?h??ld remember ?b??t th? rule ?f reciprocity ?? th?t ?t ?? a natural law. Y?? shouldn?t expect people t? pay ??? f?r ???r free service. In Wayne Baker?s n?w bestseller, ?Achieving Success Through Social Capital? h? ?l?r?f???,
?Many people conceive ?f th??r business dealings ?? spot market exchanges?value given f?r value received, period. Nothing more, nothing less. Th?? tit-f?r-tat mode ?f operation ??n produce success, b?t ?t doesn?t invoke th? power ?f reciprocity ?nd ?? fails t? yield extraordinary success.?
Th? law f?r th? rule ?f reciprocity ?? helping others, ?n ?th?r words ? giving! Concentrate ?n wh?t ??? ??n give somebody, r?th?r th?n wh?t ??? ??n g?t fr?m somebody. Y?? w?ll b? amazed ?t th? fruit ?f following th? rule ?f reciprocity ?n a positive way!
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