IOC Gets Social With New Olympics Hub Integrating Instagram, Facebook, Google+, Twitter, Tumblr, Foursquare

With the Olympics due to start in just over a week, the International Olympic Committee has finally taken the wraps off a new social media hub, apart from its main website, for athletes and fans to cosy up to one another. It will include integrations with leading social media sites like Instagram, Tumblr, Facebook, foursquare and Google+, along with some content created on the site itself. The news comes at the same time that we have seen broadcasters like the BBC and NBC, Internet portals like Yahoo, and Facebook itself unveil their own digital Olympics strategies -- all vying for the same eyeballs during the two-week event. In light of all the other Olympics initiatives from third parties, on the face of it this looks like the IOC's attempt to get its own grip on the event. There is certainly a market for Olympic content. The IOC says it already has some 2,000 athletes signed up to aggregate Twitter feeds, and that?it already has more than 30,000 followers on?Instagram?in the 60 days since it launched an account. (The accounts are at @olympics and @facesofolympian.)

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